Veganuary has helped drive a mass shift in consumer habits around the globe. Since the campaign started in the UK in 2014, millions of people have registered to try vegan with us, although several studies have suggested that total participation in Veganuary is significantly larger than the number of individuals who register through our platforms alone.
The team at Veganuary is now actively exploring new and innovative ways of assessing the campaign’s overall reach and impact.
In addition to our own campaigns, we partner with like-minded NGOs from France to Singapore who promote Veganuary and veganism in their own languages, and within their own cultures.
All Veganuary’s participants – no matter where they are from – can meet together in a dedicated social media group to share the experience and truly feel like they are part of this mass worldwide movement for a kinder, safer, healthier world.
The most common feedback we hear is: ‘This has changed my life’ and ‘I wish I had done it sooner’.
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